LLYRICAL ADVENTURES - MARKETING PLAN
A comprehensive and proactive marketing plan is under development that will ensure the author's full involvement in the marketing process. A preliminary marketing plan is outlined below:
WEB
--Positions series
--Describes plots for books 1, 2 and 3
--Provide a bio on the author
--Offer an on-line store to purchase the books and or collateral
--Provide a press kit for publishers and media
--Utilize web services for marketing (i.e. Amazon.com “Search Inside” services and Google’s program for pblishers
BOOKSELLERS
--Reach out to independent bookstores in locations identified in the book or cities where the author resides including: Frankfort Bookstore in Frankfort, MI; Horizon Bookstore in Traverse City, MI; Back Creek Books in Annapolis and the Bookshelf in Tallahassee to schedule readings and signings
--Approach West Marine for inclusion in nautical books section of their catalogue
--Attend American Booksellers Association convention, BookExpo
PERSONAL APPEARANCES
--Secure booths at various sailboat shows such as
--Strictly Sail: 2006 locations: Philadelphia; Chicago; Miami and Oakland
--Annapolis Boat Show
--Bay Bridge Boat Show
--Participate, as needed, in interviews
MEDIA
--Share press releases with “hometown” media in Philadelphia, Annapolis, Traverse City, MI and Tallahassee, FL to share story on series and author
--Share press release with Island Packet owners associations and publications and other sailing associations’ publications both print and web
--Advertise in Sail; Blue Water Sailing; and Cruising World
Contact Us: Please let us know if you have questions or comments regarding this exciting new series.
Copyright 2005 John O'Neal